CASE STUDY: INCREASING ENGAGEMENT
Background
Bimble, the app for discovering unique local spots, recently raised its seed investment round and has launched several new features. Despite these advancements, the company has faced challenges in assessing the impact and success of these features and gaining a deeper understanding of user engagement within the app.
As the company moves closer to its series A investment round, it is imperative that they demonstrate robust engagement and an expanding user base. To achieve this goal, Bimble is seeking to gain more insights into user behaviour and measure the effectiveness of their app's features.
Challenges
Bimble faced a couple of challenges on their path to making users obsessed with their app:
Lack of data: The company had limited data on user engagement and was unable to accurately measure the effectiveness of its features.
Incomplete understanding of user behaviour: Bimble lacked a complete understanding of how users were interacting with the app, making it difficult to make informed decisions about its development and growth.
Limited resources and time: The company had limited resources and was struggling to find an effective and affordable solution for measuring user engagement in a short period of time.
Solution & Results
The New Normal Analytics delivered a complex solution in order to overcome challenges:
Integrated mobile analytics into the app to track user behaviour and engagement.
Provided actionable insights and data on user behaviour, helping Bimble to identify areas for improvement and optimise the app's features.
Trained Bimble's team on how to use the mobile analytics platform, ensuring that they had the knowledge and skills to make the most of the data.
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